A fix is a clearly defined improvement request inside the portal, such as:
- Improving page titles/meta descriptions
- Adding schema markup (Organisation/LocalBusiness/Service/FAQ)
- Fixing broken links or redirects
- Speed optimisations (images, scripts, caching guidance)
- Rewriting/expanding key landing pages for search intent
- Improving internal linking and structure
- Conversion improvements (CTA placement, trust sections)
If something is larger (e.g. a full page redesign), HxAi will recommend it and we can quote it separately.